Generative key visual for the Business Report of Messe Frankfurt AG.

Data sets of visitors and exhibitors of all the trade fairs organized by Messe Frankfurt AG were analyzed for geographical links. Virtual routes are displayed using a polyconic map projection to generate images expressing the variety and reach of the trade fairs in question.

 A collaboration between SYNTOP and one/one, who used the output to illustrate the business report inbetween editorial and statistical chapters.